Blumarine, established by Anna Molinari and Gianpaolo Tarabini in 1977, was pretty big on an international scale when the internet was born. Since the ’90s though its popularity has decreased on an international scale, but they remain big in Italy.
Of their latest collection on offer, they have this to say: “A sense of spontaneity and womanly self-awareness pervades the collection. The lightness and sensuality that identify the brand are seen through the idea of instinctive mix and match. Shapes and textures mingle and merge naturally with elegant insouciance. The silhouette is elongated and soft: long floaty dresses, short jackets with high waist pants, dancing fringes and marabou feathers. Texture and colors are played up one with the other creating a palette of pastels and faded naturals that progressively intensify into intense hades of midnight blue, with metallic dashes.“
For those of us who don’t care to understand what this word dump means, essentially it’s that the collection is feminine and that they ordered the show to highlight the colour palette used. In turn for a brand known for over the top prints this collection seems almost subdued, with the occasional burst of colour rearing its way out.
Arguably if there is one true stand out piece of this collection, it is the Bluvi cardigan featured at 2:05. The pattern is heinous but so much so that it swings back around to being fashionable again, much like how some men can be “ugly hot”. True to Bluemarine the floral print is on brand, and the cardigan itself creates its own statement. Would you look a little like a dick wearing it somewhere like Wellington? Yes, but you’d be better dressed than everyone else while doing it.