One could be forgiven for not understanding the complex world of haute couture, and how it fits into the fashion world. Unlike other fashion haute couture is exclusive and, more importantly, it is protected. To be called a haute couture house, a business must belong to the Syndical Chamber for Haute Couture in Paris, which is regulated by the French Department of Industry. And there are rules. So many, many rules.
Made from scratch for each customer, clothing typically requires three fittings. It generally will take from 100 to 400 hours to make one dress. They cost a lot. What this boils down to though is that the French know how to protect what they own, they make it near impossible to join, and using the haute couture label without being approved is akin to signing your own branded death warrant.
All of this is also why it’s generally the most interesting, and sometimes the most unique, pieces that can be produced. The kind of women who will wear these pieces will be spending thousands of dollars on them, and will expect to look like it.
Dior’s most recent collection, if nothing else, exudes a quiet grace. This extends to how they’ve presented the collection, choosing to go with a no frills no flash show. Compared to other house shows like Givenchy, Gucci, and Chanel, it’s clear the focus here is to be the fashion.
It’s a serious show, and the pieces are to speak for themselves. They do this quietly though, as evidenced by a muted colour palette. As a result Dior has managed to make themselves seem delicate and their opponents brash, dare I say almost gaudy, in comparison. It’s something to keep an eye out for in the future, but as always with Dior the pieces are beautiful.